Successful dental practices understand that without patients, there is no revenue. If you would like to take your practice to another level, give us a call at (888) 659-9299 and let our dental practice management professionals help you grow your business!
Here are a few tips that will help you market your dental practice:
Search Engine Optimization (SEO): Google, Yahoo and Bing are the search engines most popular search engines in the world.
A dental office may want to consider hiring a proven, well-reputed SEO (search engine optimization) company like Dental Practice Group to help them achieve higher rankings.
Aside from the ranking well in Google’s general search engines, practices should also work to get their sites ranked well in Google Places. Google Places is one the internet’s hottest properties for land-based businesses.
Pay-Per-Click: Pay-per-click marketing is one of the quickest and most effective ways to generate laser-targeted traffic. It is also one of the most costly, so dental offices need to proceed with caution or let trained professionals handle this for the practice.
Referral Marketing: Referral marketing is another great way for a dental office to leverage their existing customers to get new ones. Offering customers who refer others to the dental office a free service is one option. Putting their name in a raffle for a high-ticket item every time they refer someone is another. An additional option is to offer a free service or prize to anyone who leaves positive feedback about the dental office on online review sites such as Google Places.
Post Card Marketing: Post card marketing is a tried and true way for dental offices to advertise. However, in recent years, it has gotten more expensive as the cost for postage has increased.
Advertise in local newspapers: Advertising in local newspapers can be an effective form of advertising, but it is not as targeted as SEO or SEM.
Sponsor a Team: Another way to market your practice is by sponsoring a local, youth sport’s team or buying banner advertising at the stadium of a local high school sport’s team.
Cross Promotions: Cross promoting with other local companies is a great way to get the word out for your practice. Look for companies that offer a complimentary service like optometrists.
Keep Existing Customers: Keep in contact with current customers via email and reminder phone-calls regularly so that your practice is always top of mind. Offering them a free or reduced service from time to time is a great way to keep them loyal. Don’t forget about to provide a great customer service!
