There’s a good chance that your competitors already have a good control of YOUR local market. Just search your city name + “dentist” and look at all of the links that pop-up in the search results.
If you don’t have a significant presence online, you’re leaving money on the table.
A study conducted by Slingshot SEO found that the top spot in Google’s organic listing has a CTR (click-through-rate) of 18.7%. That means if your dental website is ranked #1 in Google’s search engine results page for a keyword like “Houston Dentist”, you’re going to get about 19 out of every 100 visitors who searched that term to go to your website. That’s HUGE!
The #2 spot on Google has a CTR of 10.1% and the #3 a CTR of 7.2%.
What does this mean to you? SEO is a crucial part of any dental marketing plan.
Consumers spend a lot of time researching online before they commit to any decision, this especially includes searching for a local dentist online.
Where do you rank for popular dentist terms?
